The only advanced course out there.

Master Linkedin Ads and make paid acquisition highly profitable

  • Validated with Real Results

    Lessons from helping Fortune 500 companies manage >$10M on the Linkedin Ad platform

  • Best-in-Class

    Our work has been recognised by Linkedin as best in class and turned into case studies for their clients

  • Recognized by B2B Leaders

    Learn directly from performance marketing experts and acclaimed keynote speakers at B2B conferences such as TheNextWeb

Trusted by today’s leading global B2B brands

tomtom
Growth Tribe
Backbase

Become great at Linkedin Lead Generation

  • Learn advanced techniques in B2B campaign management

  • Drive sales pipeline with high quality leads

  • Maximise the ROI from your ad spend

What you'll learn

  • Lead Gen Account & Campaign Setup

    Best practices on setting up your paid Linkedin lead generation campaigns: campaign structure, targeting, multi-language content, bidding, reporting, and more.

  • Optimisation & Automation

    Learn how to optimise your campaigns for better performance. Discover the best bidding and budget management techniques. Automate your daily routines so you free up more time for strategy.

  • Secret Tips & Tricks

    How do you run account-based marketing? What happens when two campaigns have an audience overlap? How often should you refresh your content? And much more.

Who is this course for?

  • B2B marketers with experience of running Linkedin advertising campaigns

  • Agencies (that are proficient in Linkedin Ad platform but want to go to the next level)

  • Corporate Digital Marketing Departments that are using the platform already but not the fullest

Watch Intro Video

Meet your instructor

Founder LinkedinWay

Patrick Layer

Patrick is a B2B Demand Generation expert. He consulted for top Brands internationally. As a Head of Growth at one of the fastest-growing Dutch fintech companies, he manages to sky rock lead generation and feed sales pipeline with top B2B decision-makers. Linkedin recognized his efforts with a case study. All the knowledge in this course is based on his on experience running lead gen campaigns on Linkedin over the last half decade and the deep exchange sessions between his peers among Booking .com, Philips and CM .com to extract the best tactics and routines. He's here to share his knowledge and advanced Linkedin campaign management techniques with you!

Course curriculum

  • 1

    Chapter 1 | Introduction

    • Introduction to the course
  • 2

    Chapter 2 | Getting started

    • Intro

    • Checklist | Basic Setup

    • Value Proposition

    • Assingment | Value Proposition Canvas

    • Persona

    • Assignment | Create a Persona

    • Lead flow

    • Recap
  • 3

    Chapter 3 | Targeting

    • Intro

    • Location and language

    • Matched audiences

    • Company targeting

    • Persona targeting

    • Hyper targeting & Overlaps

    • Account Based Marketing

    • Tips & Tricks

    • Recap

    • Assignment
  • 4

    Chapter 4 | Account Structure

    • Intro

    • Technical Setup

    • Account Structure

    • Naming Conventions

    • Assignment | Naming Conventions Template

    • Campaign Structure

    • Testing and Improvements

    • Checklist | What to test
  • 5

    Chapter 5 | Bidding and budget management

    • Intro

    • Linkedin bidding interface

    • Bidding automation

    • Recap

    • Assigment
  • 6

    Chapter 6 | Lead Gen Content

    • Introduction

    • Content Pieces that work

    • Ads | Assets and Copy

    • Optimisation of Content

    • Translation of Content

    • Key Take Aways
  • 7

    Chapter 7 | Integrations, Reporting, Dashboarding

    • Integrations

    • Reporting

    • Dashboarding

    • 5 Must have tools

    • Summary
  • 8

    Chapter 8 | Summary

    • Summary and key takeaways

    • Templates, links and bonus materials

Bonus material

In addition to full course access, you will also receive:

  • Templates

    B2B persona targeting, reporting, budget planning, campaign naming convention and other ready-to-use templates.

  • Free campaign(s) review

    We'll do an express quality assessment of your Linkedin lead gen campaigns and give personalised recommendations on how you can improve.

  • One-on-one consultancy session

    A 20-minute video call with Patrick to get all your questions answered and met with immediate, practical advice.

FAQ

  • Do I need an experience with Linkedin Ad Platform to take this course?

    Yes, this is an advanced Linkedin advertising course. We don't require specific knowledge on running lead generation campaigns, but you need to be familiar with the platform and Linkedin Campaign Manager. Linkedin marketing labs offer a lot of free training to cover the basics.

  • Do I need a company page and advertising account?

    We assume you are already running Linkedin ads and want to take them to the next level. In this case, you should already have a company page and advertising account.

  • How much time I have to finish the course?

    After enrolment and paying for the course, you'll get 356-day access to the course content.

  • Is this course covers only lead generation, or there are more topics?

    This course has a pure focus on running paid lead generation campaigns on Linkedin. We also speak about account-based marketing as one of the targeting techniques.

  • How do I get an invoice for my company?

    After the payment, you'll get an invoice from us which you can send to your finance department. The invoice will include VAT and other legally required information.

  • I don't want to pay with a credit card. What other payments do you accept?

    We can send an invoice to your company, and you can pay with a bank transfer. Please, reach out to us via the contact form below. See the section at the bottom.

Interested in More?

We offer special deep dive sessions for your team or organisation.

Get in touch for a customised review or training session of your Linkedin Ads account and strategy.
Lets have a chat